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The purpose of this paper is to report on an action research project with two emergent micro-businesses that explored how their business model connected with the principles of open source.

The authors first gained initial qualitative data to establish the core values of each micro-business, which the authors then explored in the context of open source and business models in two design workshops with each organisation.

The authors developed the open source guild business model, which has the elements of: building a focal micro-business with resources secured through the guild, promoting learning and development through apprenticeship, promoting shared values through a commons of experience and capturing value by protecting key intellectual property.

This research was undertaken with two emergent micro-businesses in the North West of England. Further research will be needed to establish the wider applicability of the open source guild model.

The open source guild model can be a mechanism for an emergent micro-business to create a community around their values and grow their business without conventional external investment of resources.

This research contributes to the literature on business models based on open source and how these models can be sustainable in terms of the quadruple bottom line, which extends the triple bottom line to include personal values and meaning.

This paper aims to offer insights into the ways two computer-aided qualitative data analysis software (CAQDAS) applications (QSR NVivo and Leximancer) can be used to analyze big, text-based, online data taken from consumer-to-consumer (C2C) social media communication.

This study used QSR NVivo and Leximancer, to explore 200 discussion threads containing 1,796 posts from forums on an online open community and an online brand community that involved online brand advocacy (OBA). The functionality, in particular, the strengths and weaknesses of both programs are discussed. Examples of the types of analyses each program can undertake and the visual output available are also presented.

This research found that, while both programs had strengths and weaknesses when working with big, text-based, online data, they complemented each other. Each contributed a different visual and evidence-based perspective; providing a more comprehensive and insightful view of the characteristics unique to OBA.

Qualitative market researchers are offered insights into the advantages and disadvantages of using two different software packages for research projects involving big social media data. The “visual-first” analysis, obtained from both programs can help researchers make sense of such data, particularly in exploratory research.

The paper provides practical recommendations for analysts considering which programs to use when exploring big, text-based, online data.

This paper answered a call to action for further research and demonstration of analytical programs of big, online data from social media C2C communication and makes strong suggestions about the need to examine such data in a number of ways.

This paper aims to explore the potential contributions of the for-profit sector in integrating resources with social marketing organisations for value co-creation at the meso level (midstream) of the social marketing eco-system. The paper addresses calls for further theorisation and understanding of value co-creation beyond the micro level (downstream).

The paper draws from social marketing, value co-creation and eco-systems literature to present a conceptual model for meso-level value co-creation between social marketing and for-profit organisations.

The paper proposes four dimensions of resources which can be integrated: cognitive, labour, economic and network. Additionally, it is proposed that from these integrated resources, three co-creation outcomes can be achieved – co-learning, co-design and co-production – which lead to improved value propositions.

This paper offers a framework for strategic planning and evaluation regarding partnerships and collaborations with for-profit organisations, which potentially lead to greater value propositions being offered.

This paper furthers the theoretical discussions and understanding of value co-creation in social marketing at the meso level. The paper identifies a new actor – for-profits – as a potential collaborator for value co-creation with social marketing organisations and contributes new understanding about value co-creation at the meso level between social marketing and for-profit organisations. Further, the paper describes and reviews the potential contributions of for-profits to social marketing efforts.

MY TITLE IMPLIES THAT STRONG language has a therapeutic value. I am not suggesting that foul language for its own sake, or foul language used out of habit, should be condoned, but I do assert that—in given circumstances—the use of swear‐words can relieve tension and frequently prevent physical violence.

THE new President of the Library Association, a handsome portrait of whom appears in the December Library Association Record, brings to the office the influences of a career of fine public service. We, in common with every journal that speaks to and for librarians, assure him of loyalty and congratulate ourselves on this addition to the roll of distinguished men who have served librarianship. The Record is wise in reminding us that we are more than a librarians' association and the regular election of men of affairs as presidents is a policy that used to be followed and should now be continued. The policy need not exclude in normal circumstances an alternate librarian president.

Drawing on value theory, this study aims to explore the perceived value of using energy efficiently amongst a low-income older population group. It aims to provide an empirical exploration of the concept of value-in-behaviour, and, in doing so, identify that it is a logical addition to the extant concepts of value-in-exchange and value-in-use.

Exploratory focus group research was conducted to explore older, low-income people’s perceived value towards using energy efficiently in the contexts of their everyday lives. The research was conducted in regional New South Wales, Australia, with 11 focus groups of 59 people (40 females, 19 males) aged over 60 with a personal disposable income below $26,104 per annum.

Using this framework, functional, economic and ecological value appeared to be the most pertinent value dimensions for using energy efficiently, while social or emotional value was less relevant. Attention is drawn to how value in using energy efficiently emerges within the everyday contingencies and constraints configured by individual households’ financial, social, material and cultural contexts. These findings suggest that programmes in this area and with similar target groups would benefit from trying to promote and co-create such value.

The present study provides empirical evidence that consumers in a social marketing context appear to perceive value-in-behaviour in relation to using energy efficiently. This approach inspires social marketers to foster individual behaviour change through a better understanding of how value is created in everyday practices. This builds upon existing work on value in social marketing and suggests that value is an important concept that warrants continued theoretical, empirical and practical exploration.

In the very able and striking address which he recently delivered before the Society of Arts, Sir WILLIAM PREECE insisted that commercial success—whether of a man, of a body of men, or of a nation—is referable to the working of distinct laws, the recognition and study of which may justly be said to constitute a “science of business.” In terms rendered the more severe by their dispassionate and moderate character, Sir WILLIAM referred to the lamentable ignorance displayed by the legislature, by the manufacturer, and by the general public, of what may bo regarded as the most elementary facts and methods upon which such a science must be based. He pointed to the loose and bungling character of our commercial legislation; to the lack of co‐operation and combination; to the nonexistence of a properly organised and effective consular service whereby full information could be supplied and the interests of British trade, both home and colonial, might be studied and advanced; and finally to the lethargy of British producers and manufacturers themselves, who allow foreign competitors to drive them out of even their own home markets without making an effort to discard the old‐fashioned and worn‐out methods which have given those competitors the advantage. Of late years the warning voice has been raised from time to time, but it has been as a voice crying in the wilderness. The remarkable speech delivered at the Guildhall by H.R.H. THE PRINCE OF WALES is fresh in the recollection of those who are not too drowsy or too indifferent to appreciate the vital nature and the magnitude of the evil. In 1891 Lord PLAYFAIR stated that if the Americans were right in principle in the management of some of their commercial concerns, “the whole policy of the United Kingdom was founded on a gigantic error, and must lead to our ruin as a commercial nation.” Sir WILLIAM PREECE is amply justified in attaching severe blame to the British manufacturer and producer. They have allowed “the Americans and the Germans to oust them out of their own markets, not by any superiority in the quality of their goods, but by lower prices, by superior knowledge of the demands of the markets, by the establishment of new markets, by better direct communication with foreign countries, by superior methods in business ways, by establishing regular intelligence departments, and, above all, by possessing and exercising superior commercial technical knowledge,” “and,” continued Sir.WILLIAM, “they must lay aside the commercial habits of their fathers.” With regard to food‐products, for instance, can it be truly said that any adequate steps are taken to secure any satisfactory and permanent improvement of the national food supply with respect to purity and good quality? Has anything been done, with governmental or legislative assistance, to make a systematic study of, and provide authoritative information upon such questions as the sources from which food stuffs are obtained, the adequacy or inadequacy of supplies, the true value of home‐produce and the advantages of utilising colonial products as far as possible? The answers to these questions can only be emphatically in the negative. There is no civilised country in the world in which the producer and vendor of adulterated, impoverished, and inferior articles of food can cany on their nefarious practices with more impunity, in certain respects, than in the United Kingdom, although, originally, we led the way in framing legislative enactments on these all‐important matters. At every port of entry today we might most appropriately set up the old waste‐land notice that “rubbish may be shot here.” As we offer all the necessary facilities, and as they are being taken advantage of more and more, wo might also freely advise that “rubbish should bo manufactured here” as well, What steps do British producers and manufacturers of articles of food take to move with the times, to set their houses in order, to protect themselves, and to enable the public to differentiate between the good and the bad? In the vast majority of instances the attitude they adopt is still one of unmasterly inactivity, except in the direction of unscientific and clumsy advertisement. On this they spend enormous sums without proportionate returns, and in following this course they constantly lay themselves open to condemnatory criticism by the publication of unauthorised and exaggerated statements which, in spit© of CARLYLE'S dictum “mostly fools,” are now merely received by the general public with a shrug of the shoulders. The time has come when, in order not only to develop their trade but in order to keep it, British manufacturers must give evidence of an independent and authoritative character to justify the faith that is presumably in them in recommending their goods to the public. Those who refuse to entertain new ideas and who are content to rest in a semi‐comatose condition on the achievements of the past,—relying merely on the possession of the hitherto reputable “name of the firm,”—by the operation of an inexorable law must inevitably drop out of the race.

This issue is a selected bibliography covering the subject of leadership.

This paper aims to explore how the Australian Government represented issues of sustainability in Australian international higher education (IHE) policies and how it framed efforts to foster enhanced strategies for sustainable development of IHE. This research calls for a change from one-dimensional economic sustainability to a more multi-dimensional conception of sustainability, including emphasizing the role of the political sphere in issues of sustainability.

This paper uses discourse analysis of policy documents, specifically Bacchi’s (2009) “what is the problem represented to be” approach, to explore the problematization behind selected government policies related to IHE in Australia.

This research identified existing challenges and factors that have affected the sustainability of Australian IHE and examined how the Australian Government constructed this issue. In light of this approach, a theoretical model is proposed from internal resource analysis and external industry and foreign market structure analysis to help foster more sustainable development of IHE.

This study is based on policy document analysis. Consequently, future empirical research is needed to examine the impact of these policies and further substantiate the findings of this study.

This paper proposes a theoretical model for strategy making that helps gain and maintain sustainable competitive advantage in IHE from a more integrated perspective; such an approach enables more systemic thinking on strategy proposals and offers a reference for future practice. This research will contribute to policy design for the sustainability of the Australian IHE industry and promote change from a one-dimensional economic sustainability to a more multi-dimensional sustainability approach, thereby offering a point of reference for other countries that face similar issues.

This study points out the need to broaden the business focus, expand the value created from shareholder value to the common good and change “inside-out” economic perspectives to “outside-in” integrated perspectives for business, including the IHE industry.

The sustainability of IHE has become an important concern in Australian policies but is an area for further inquiry in academic discussion and research. By closely examining government policies, particularly from a discursive approach (after Bacchi), this paper makes a contribution to policy design for the sustainability of the Australian IHE industry, helping to promote a more multi-dimensional approach to sustainability.

This paper outlines a model of the factors that are critical to the establishment and maintenance of sustainable competitive advantage for education services enterprises in international markets. It draws together theories of competitive advantage developed by industrial economics and management theory, with literature relating to services marketing. In examining a theory of sustainable competitive advantage for services exports, the paper discusses the concepts involved and presents a model of the process involved in achieving it. The model seeks to explain the strategic decision making environment in which the education exporter operates, and the outcome ideal to achieving a competitive advantage.